Swedish Fish peddlers misspell Swedish town

The makers of the popular Swedish Fish is running an ad that asks Americans “How would you like it if we ate all of your cheeseburgers?” It’s a silly ad that’s written like a letter to the editor (writing and reading letters to the editor is a dadgum obsession for Swedes) and begs Americans to eat no more than a couple of bags of Swedish Fish a week, otherwise the “gummy fish will die out in a very little while.”

The ad amusingly misspells the town of Haparanda as Haparande (Haparanda is a small town grotesquely close to the Arctic Circle) .

Personally, I don’t care much for Swedish Fish. I much prefer Ahlgrens Bilar.