Sexy costumes are the thing for Halloween in 2007. Kind of like in 2006, 2005, 2004…
Let’s be frank and honest here. This post really has no purpose other than to gratuitously display scantily clad women, so I won’t try to dress it up with witty or sarcastic remarks in an attempt to pretend otherwise.
Selling Halloween is a magazine that keeps retailers up to speed on Halloween-related offerings. There is a lot of really drab Halloween products out there, but fortunately the February issue focuses on Halloween costumes, the most non-drab aspect of Halloween merchandise. For Halloween 2007, sexy costumes are in!
Allow me to quote the magazine’s editor, Mary Ford, pondering impressions from the last Halloween season:
Retailer Ken Epperly’s tale of how, with some trepidation, he went heavily into sexy costumes in 2006 and ended the season with lines of young women, their arms full with skimpy costumes, waiting patiently outside his dressing rooms. When he finally had time to sit down and analyze the season’s receipts he was delighted to discover that whereas his average VISA sale is typically about $50, his 2006 sexy costumes sales averaged upwards to $100, with nearly every sale including shoes and hoes.
I wonder what Mr. Epperly’s trepidation was? Perhaps it was “is our slutty mortician dress slutty enough?”
Continues Ms. Ford:
Together these stories suggest that the Halloween industry is enjoying a golden age - a period of prosperity, consumer enthusiasm and creative productivity.
(Bostonians take note: One of the other stories recounted by Ms. Ford is decidedly non-sex one about “a high-rise Boston University dorm with window after window adorned with Halloween lights and decorations.”)
In the article “Halloween Fashions in 2007″ we learn that 2006 saw an upswing for “’softer’ sexy motifs, like fairies and and princesses as opposed to harder-edged police and military styles, were much in favor with sexy-costume shoppers.” Nonetheless:
“I believe that the sexy trend is continuing and women want to be very pretty and feminine,” notes Michele Oumano Powell, vicepresident, Franco American Novelty Company LLC.”
Like Ms. Ford says, it’s a golden age.
Relevant links:
DreamGirl Direct (pretty risque. Click with caution).
Coquette International (pretty risque. Click with caution).
