Ebay ads are back on Google
Sunday, June 24th, 2007
Ebay stopped running text ads on Google two weeks ago, just as the annual eBay Live was about to kick off in Boston. The decision was widely seen as retaliation for the “Let Freedom Ring”-party Google had planned to stage in Boston to promote Google Checkout, a payment service eBay doesn’t allow sellers to use.
EBay argued that the move was unrelated to anything Google was doing and was simply a routine test of the “incrementality” in traffic that text ads on Google drive to eBay. Regardless of what prompted the eBay’s action, the move became the talk of eBay Live 2007.
I guess eBay has collected enough data to analyze the incrementality of ads on Google, because it is once again running text ads there, although seemingly fewer than it used to do.
Ebay stopped running text ads on Google two weeks ago, just as the annual eBay Live was about to kick off in Boston. The decision was widely seen as retaliation for the “Let Freedom Ring”-party Google had planned to stage in Boston to promote Google Checkout, a payment service eBay doesn’t allow sellers to use.
EBay argued that the move was unrelated to anything Google was doing and was simply a routine test of the “incrementality” in traffic that text ads on Google drive to eBay. Regardless of what prompted the eBay’s action, the move became the talk of eBay Live 2007.
I guess eBay has collected enough data to analyze the incrementality of ads on Google, because it is once again running text ads there, although seemingly fewer than it used to do.





















