Fort Cape Cod Potato Chips In-Store Display

Here’s a photograph of a Cape Cod Potato Chips display stand in a Roche Brothers store:

A photograph of a Cape Cod Potato Chips display stand in a Roche Brothers store. It consists of four enclosed cases about six feet tall, four smaller shelves and an inflatable lighthouse.

I don’t think I’ve ever seen such an elaborate and floor-space consuming display for Cape Cod Potato Chips before. It’s particularly striking since the company doesn’t have that many different flavors of potato chips. I wonder what the compensatory arrangement between the two companies is and also if the display boosts sales enough to be worth the effort.

Here’s a more typical example of the display and shelf space afforded Cape Cod Potato Chips in a grocery store in Massachusetts:

Now, let me stress that there is nothing wrong with Cape Cod Potato Chips. They are in fact my favorite kind of potato chips and probably my favorite brand of potato chips as well.

Update:

A new flavor! Buttermilk Ranch:

Photograph of a bag of Cape Cod Potato Chips Buttermilk Ranch chips

Not bad but I don’t think they’ll be around next year.