BostonNow, but forever not tomorrow
Boston’s second free daily newspaper, BostonNow (or perhaps it is, or was, Boston Now) has folded. It launched last year, backed by an Icelandic company, with the nominally rather ambitious goal of marrying and blending web and printed content in one extensible orgasm of professional and amateur journalism. In reality it became an almost indescribably awful rag. The professional journalism in the newspaper was abysmal and the thoroughly mediocre excerpts from various local blogs embarrassing. BostonNow occasionally carried full-page four-color ads from H&M featuring hot babes, which prompted the obvious joke: I read if for the H&M ads!
Reactions to the newspaper’s demise:
Local freelance writer says see ya!
Dan Kennedy – incredibly – says Mission: Accomplished. OK, he actually says a bit more than that.
Will Iceland now return to pre-industrial poverty?
Boston Magazine does the cha-cha on Now’s grave.
Final words: It’s now been proven beyond a doubt that Mainland Scandinavians (Swedes and Norwegians, specifically) rule New Media. Eat cod, ye volcano islanders!
