The WEEI master plan: Make weei.com Boston’s dominant sports website

I mentioned in the post on Boston sport-talk radio station 850-AM WEEI snapping up Patriots Friday that the station is looking to make its web
site “world class.” Job descriptions for a Site Designer and a Developer/Systems Administrator for WEEI posted on Craig’s List and Entercom.com are a bit more specific:

We are looking for professionals who can apply their digital media experience and talents to help make weei.com the dominant sports website covering Boston’s teams.

I like weei.com’s Director of Product Development:

You recognize Emacs is the one true editor (though I suppose vi will do in a pinch; anything but Frontpage).

Applicants are also expected to have a working knowledge of Troy Brown’s commercial for United Way. Suddenly, I can’t remember why I don’t love WEEI.