Barefoot Contessa Ina Garten signs 1,200 copies of How easy is that? at the Natick Collection
Ina Garten, the Barefoot Contessa of Food Network television fame, is barnstorming the country’s Williams Sonoma stores for hugely popular book signing events for her new cookbook How easy is that?. Yesterday she visited the Williams Sonoma store in the Natick Collection mall in Natick, Massachusetts where she signed all available 1,200 copies of the book for 600 people. According to the one of the store’s workers it would have taken another 300 copies (and presumably half an hour) to satisfy the demand. The event started at noon but the line started forming before 7 am. Below are a picture of the line about halfway through the event, and a picture of Ina Garten signing a copy of How easy is that.
Here’s the rest of the schedule for Garten’s booksigning tour:
Williams-Sonoma Northpark Center
Monday, November 8, 2010, 12:00pm-2:00pm
Williams-Sonoma Santa Monica
Thursday, November 11, 2010, 1:00pm-3:00pm
Williams-Sonoma South Coast Plaza
Friday, November 12, 2010, 12:00pm-2:00pm
Williams-Sonoma Mall at Short Hills
Tuesday, December 7, 2010, 11:00am-1:00pm
As with all schedules dates, times and locations could change. A signed copy at an event costs $35.
You can buy an unsigned hardcover copy of How easy is that? at Amazon.com for about $19.